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360 COMMUNICATIONS ACROSS AFRICA
Mastered by experts, driven by diversity, priced with purpose.
DISCOVER
Our photo story on urban refugees in Cameroon, co-created with local community activists.
PUBLISHED IN
LISTEN
Amaboua escaped Boko Haram without a voice to scream. Through sign language and drawings, she shaped her story. We brought it to life for UNICEF. And a miracle happened.
WATCH
The trailer of our award-winning feature documentary on UNCEF's education programmes for pygmy children.
GET INSPIRED
By the stories of mothers across Africa, who guided our photographer in shaping the concept behind every picture you will see.
TRAVEL
To Chad with the European Union. A mission, yes, but also the stillness of dawn, the beauty that lingers in silence and sun. A place that stays with you, quietly.
PUBLISHED IN
PUBLISHED IN
ROAR
With the indomitable lionesses of Cameroon. They brought their energy to UNICEF’s campaign against child marriage, proving that sport can inspire, empower, and change the game for girls everywhere.
ABOUT US
From filming in remote villages to leading outreach campaigns in conflict zones, our founders have spent years producing videos, photos, and campaigns for major international organizations such as UNICEF, WFP, WWF, and Save the Children.
They have worked across Africa, Asia, the Middle East, and Europe -- both on the ground and at the headquarters level, as advisors to senior UN officials. Their work has earned awards and recognition for its emotional depth and authenticity.
At The Good Picture, we bring this experience to every project, combining practical know-how with a clear sense of purpose.
Meet our founders
Alex
Dom
With The Good Picture Association, we train underrepresented voices -- youth, refugees, and others -- across Africa in photography, video, and creative writing.
Many become our freelancers. They bring authenticity, a deep understanding
of the issues, and insights no outsider could offer.
OUR APPROACH
We co-create every project with our clients, and with our freelancers
who know the issues from the inside and are involved at every stage of
the creative process. We do not count hours or limit revisions.
What matters is getting it right.
We bring world-class production tools to every project, from Canon C80 cinema cameras to pro-grade audio, lighting, and drone systems. Our team masters Adobe Premiere, After Effects, and DaVinci Resolve, and uses advanced tools like sentiment analysis platforms and media monitoring systems to craft precise, powerful content and campaign strategies.
We are happy to mobilize our network of 500+ journalists across the continent and over 150 trusted digital influencers to ensure your content truly resonates with your target audiences. They can be involved early in the creative process, or at launch, to ensure your piece or campaign is not only powerful, but positioned for maximum visibility.
OUR COMMITTMENT
Coming from the UN system ourselves, we understand the pressure of doing more with less.
Funding cuts are reshaping the development sector, and communication budgets are often the first to shrink, just when organizations most need to show their impact. Yet many suppliers continue to overcharge.
At The Good Picture, we do things differently. Offering fair, transparent pricing is not just good practice; it is our commitment.
In fact, it is almost a militant act.
We believe access to powerful storytelling should be a right for every organisation, big or small, working for the public good.