.png)
CONTENT PRODUCTION, INCLUSIVE STORYTELLING
AND MEDIA CAMPAIGNS ACROSS AFRICA
WHAT MAKES US DIFFERENT
We bring together a radically new approach, the inclusion of local talent,
world-class production capabilities, and access to one of Africa's largest media networks.
SERVICES
Our team has produced over 300 short and long documentaries for international organizations and NGOs, earning numerous awards at prestigious international festivals.
Video
With 17 years in the UN system, our team brings unique expertise in leading communication campaigns. We partner with organizations to shape narratives, shift mindsets, and influence the decisions that matter.
Campaigns
Our network of 650 journalists
and influencers is the result of a decade of consistent engagement. That is why we can guarantee
press mentions like no other.
Media
Digital
We craft all types of digital content, from animated infographics to shorthand stories. With over 15 years of experience, we turn complex information into compelling content that inspires and drives action.
We have delivered standout side events at COP, the UN General Assembly, and other global forums. From strategy to execution, we offer turnkey solutions that ensure your voice resonates - and stays - on the world stage.
Side events
We train professionals from all backgrounds to become storytellers. From filming with a mobile phone to creating impactful social media content, we equip your team with practical skills to engage audiences with clarity and confidence.
Training
ABOUT US
We train talents from minorities and underserved communities across the continent and systematically integrate them at the core of the creative process, from scripting to campaign design. This brings a deep understanding of the issues that no outsider can offer.
From filming in remote villages to leading outreach campaigns in conflict zones, our founders have spent years producing videos, photos, and campaigns for major international organizations such as UNICEF, WFP, WWF, and Save the Children.
They have worked across Africa, Asia, the Middle East, and Europe -- both on the ground and at the headquarters level, as advisors to senior UN officials. Their work has earned awards and recognition for its emotional depth and authenticity.
At The Good Picture, we bring this experience to every project, combining practical know-how with a clear sense of purpose.
Meet our founders
Alex
Dom
Together with our parent company, Upwelling, we bring over 20 years of experience serving the global community through our work with UNICEF, UNDP, UNEP, UNFPA, UNOSAT, WHO, OECD, IRENA, Meta, the Geneva Graduate Institute, Georgetown University, and many more.
Work Examples
GET INSPIRED
DISCOVER
Our photo story on urban refugees in Cameroon, co-created with local community activists.
WATCH
The trailer of our award-winning feature documentary on UNCEF's education programmes for pygmy children.
LISTEN
PUBLISHED IN
Amaboua escaped Boko Haram without a voice to scream. Through sign language and drawings, she shaped her story. We brought it to life for UNICEF. And a miracle happened.
By the stories of mothers across Africa, who guided our photographer in shaping the concept behind every picture you will see.
TRAVEL
To Chad with the European Union. A mission, yes, but also the stillness of dawn, the beauty that lingers in silence and sun. A place that stays with you, quietly.
PUBLISHED IN
PUBLISHED IN
ROAR
With the indomitable lionesses of Cameroon. They brought their energy to UNICEF’s campaign against child marriage, proving that sport can inspire, empower, and change the game for girls everywhere.
OUR COMMITTMENT
Coming from the UN system ourselves, we understand the pressure of doing more with less.
Funding cuts are reshaping the development sector, and communication budgets are often the first to shrink, just when organizations most need to show their impact. Yet many suppliers continue to overcharge.
At The Good Picture, we do things differently. Offering fair, transparent pricing is not just good practice; it is our commitment.
In fact, it is almost a militant act.
We believe access to powerful storytelling should be a right for every organisation, big or small, working for the public good.