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LEVERAGING AFRICA'S TOP TALENT
TO REFRESH GLOBAL NARRATIVES
OUR APPROACH
We bring together the best local talent, world-class communication expertise,
and access to one of Africa's largest media networks.
INCLUSION
Across Africa, we build creative teams that reflect every community, spanning every layer of society.
We place these voices at the heart of the process, from the first script to the final campaign. That is how we deliver stories with authenticity no outsider can match.
PRODUCTION
We bring the finest production capabilities to every story.
And behind every frame lies strategy, powered by advanced sentiment analysis and media intelligence, ensuring each piece of content speaks to its audience, and its moment.
ENGAGEMENT
Together with our partners at Africa 21, we operate one of the continent’s most dynamic media networks.
Through this alliance, we mobilize over 1000 journalists and 150 trusted digital influencers to make your content resonate powerfully with its audiences.
OUR SERVICES
Multimedia Storytelling
We create videos, podcasts, and interactive content to bring your message to life.
Media content
We produce B-rolls, infographics and press kits that journalists use to communicate your story.
Report & editorial design
We design annual reports, presentations, and publications that tell your story with clarity and impact.
A GLIMPSE INTO OUR NETWORK OF STORYTELLERS
WORK EXAMPLES
DISCOVER
ADVOCATE
Our photo story on urban refugees in Cameroon,
co-created with local community activists.
For nutrition during one of the largest climate conferences in history.
WATCH
The trailer of our award-winning feature documentary on UNICEF's education programmes for pygmy children.
INTERACT
With Carenews.com, the largest French media group dedicated to CSR, co-founded by our Managing Partner.
TRAVEL
GET INSPIRED
By the stories of mothers across Africa, who guided our photographer in shaping the concept behind every picture you will see.
To Chad with the European Union. A mission, yes, but also the stillness of dawn, the beauty that lingers in silence and sun. A place that stays with you, quietly.
PUBLISHED IN
PUBLISHED IN
From filming in remote villages to leading outreach campaigns in conflict zones, our founders have spent years creating content and running media campaigns for UNICEF, WFP, WWF, Save the Children, and others.
They have worked across Africa, Asia, the Middle East, and Europe, both in the field and at headquarters, advising senior UN officials. Their work has earned awards and recognition for authenticity and emotional depth.
At The Good Picture, we bring this expertise to every project - we work with international organisations,
NGOs and private-sector companies committed to driving positive change.
ABOUT US
Meet our founders
Alex
Dominique
Fred
Together with our parent company, Upwelling, we bring over 20 years of experience serving the global community through our work with UNICEF, UNDP, UNEP, UNFPA, UNOSAT, WHO, OECD, IRENA, Meta, the Geneva Graduate Institute, Georgetown University, and many more.
OUR COMMITMENT
Coming from the UN system ourselves, we understand the pressure of doing more with less.
Funding cuts are reshaping the development sector, and communication budgets are often the first to shrink, just when organizations most need to show their impact. Yet many suppliers continue to overcharge.
At The Good Picture, we do things differently.
Offering fair, transparent pricing is not just good practice; it is our commitment.
In fact, it is almost a militant act.
We believe access to powerful storytelling should be a right for every organisation, big or small, working for the public good.