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WE CRAFT CONTENT LOCALLY
AND AMPLIFY IT ACROSS 1,000+ AFRICAN MEDIA OUTLETS
OUR APPROACH
We bring together the inclusion of local talent, world-class production capabilities, and access to one of Africa's largest media networks.
SERVICES
Our team has produced over 300 short and long documentaries for international organizations and NGOs, earning numerous awards at prestigious international festivals.
VIDEO
Our team has produced over 300 short and long documentaries for international organizations and NGOs, earning numerous awards at prestigious international festivals.
WRITING
Even in an age of AI, no algorithm
can replace the human voice.
Articles, messages and reports that stand out and all require nuance, experience, and imagination. That is what our team delivers.
We craft all types of digital content, from animated infographics to shorthand stories. Our expert designers will help you turn complex information into compelling content that inspires and drives action.
DIGITAL
MEDIA OUTREACH
& PLACEMENT
Our network of 1000+ journalists and influencers
is the result of a decade of consistent engagement.
That is why we can
guarantee press mentions
like no other. Learn more.
CAMPAIGNS
With 17 years in the UN system, our team brings unique expertise in leading communication campaigns. We partner with organizations to shape narratives, shift mindsets, and influence the decisions that matter.
MEDIA
TRAINING
Working with one of Africa’s largest media networks, we deliver media trainings that are practical, immersive, and led by the very journalists who shape the stories reaching millions every day.
Together with our parent company, Upwelling, we bring over 20 years of experience serving the global community through our work with UNICEF, UNDP, UNEP, UNFPA, UNOSAT, WHO, OECD, IRENA, Meta, the Geneva Graduate Institute, Georgetown University, and many more.
WORK EXAMPLES
PRODUCTION
We bring the finest production tools to every project.
With our cinema-grade cameras, drones, and post-production systems, we deliver excellence in every frame.
And we pair that craft with advanced sentiment analysis and media monitoring to shape each piece of content for its audience and its moment.
ENGAGEMENT
Together with our partners at Africa 21, we operate one of the continent’s most dynamic media networks.
Through this alliance, we mobilize over 1000 journalists and 150 trusted digital influencers to make your content resonate powerfully with its audiences.
INCLUSION
Across Africa, we build creative teams that reflect every community, spanning every layer of society.
We place these voices at the heart of the process, from the first script to the final campaign. That is how we deliver stories with authenticity no outsider can match.
From filming in remote villages to leading outreach campaigns in conflict zones, our founders have spent years creating content and running media campaigns for UNICEF, WFP, WWF, Save the Children, and others.
They have worked across Africa, Asia, the Middle East, and Europe, both in the field and at headquarters, advising senior UN officials. Their work has earned awards and recognition for authenticity and emotional depth.
At The Good Picture, we bring this expertise to every project - but our greatest strength lies in how we work: through a trusted network of freelancers in more than 30 African countries. This model ensures the highest quality standards while keeping production rooted locally, with storytellers who understand their communities
better than anyone else.
ABOUT US
DISCOVER
Our photo story on urban refugees in Cameroon, co-created with local community activists.
WATCH
The trailer of our award-winning feature documentary on UNCEF's education programmes for pygmy children.
PUBLISHED IN
LISTEN
Amaboua escaped Boko Haram without a voice to scream. Through sign language and drawings, she shaped her story. We brought it to life for UNICEF. And a miracle happened.
GET INSPIRED
By the stories of mothers across Africa, who guided our photographer in shaping the concept behind every picture you will see.
PUBLISHED IN
TRAVEL
To Chad with the European Union. A mission, yes, but also the stillness of dawn, the beauty that lingers in silence and sun. A place that stays with you, quietly.
ROAR
With the indomitable lionesses of Cameroon. They brought their energy to UNICEF’s campaign against child marriage, proving that sport can inspire, empower, and change the game for girls everywhere.
PUBLISHED IN
Meet our founders
Alex
Dominique
Fred
OUR COMMITTMENT
Coming from the UN system ourselves, we understand the pressure of doing more with less.
Funding cuts are reshaping the development sector, and communication budgets are often the first to shrink, just when organizations most need to show their impact. Yet many suppliers continue to overcharge.
At The Good Picture, we do things differently. Offering fair, transparent pricing is not just good practice; it is our commitment.
In fact, it is almost a militant act.
We believe access to powerful storytelling should be a right for every organisation,
big or small, working for the public good.