IMAGINE.CREATE.
WIN.REPEAT.

MARKETING CAMPAIGNS

With a sound understanding of the East African market, we develop bold, out-of-the-box concepts and deliver campaigns with the highest standards of execution.

BRAND POSITIONING

We build on brand positioning that turns your brand into a habit, an expression, a presence in everyday life - brought to life through the right ideas and formats.

THOUGHT LEADERSHIP

We engage in global conferences and events, and with the right media partners and influencers, to position your company as a defining voice in your market.

MARKETING/BRAND

MARKET INTELLIGENCE

INSIGHTS

We combine deep market knowledge with data analytics, audience segmentation, and social listening to generate insights that sharpen your positioning, guide your decisions, and maximize value.

TRENDS

We track emerging trends and signals across East Africa to anticipate shifts, identify opportunities, and keep your positioning ahead.

STRATEGY

Based on these insights, we craft data-informed strategies that structure your approach, align your teams, and enable faster, more effective decision-making and execution.

MULTIMEDIA STORYTELLING

We create videos, podcasts, and interactive content designed to be watched, heard, and shared.

CREATIVE STUDIO

MEDIA CONTENT

We produce B-rolls, infographics and media kits that journalists and influencers use to communicate your story.

CREATIVE DESIGN

We design creative assets that bring your ideas to life, strengthen your identity, and ensure consistency across every touchpoint.

OUR SERVICES

THE NEXT BIG IDEA IS STILL OUT THERE.

LET’S FIND IT TOGETHER.

The Good Picture is an integrated marketing and communications agency based in Nairobi.

We bring together 20 years of international public-sector and marketing expertise, combining strategic insight with executional strength.

Our core expertise lies in strategic storytelling, content, and campaigns shaped by insights others overlook, delivered through a smart mix of digital and traditional channels and backed by strong media and influencer networks.

Our teams have worked with leading global institutions and organisations including NASA, UNICEF, IBM, BBC, UK FCDO, World Bank, and the Gates Foundation.

Whether supporting public institutions, multinational companies, or national actors, our role is the same: helping them connect meaningfully with East African audiences while contributing to a broader societal vision aligned with today’s realities and expectations.

20

Years of experience

45

African

countries

500+

Partner journalists, influencers and content creators.

OUR TEAM

Fred

Eunie

Alex

Dom

Adam

CASE STUDIES

Our Services

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Our case studies showcase how we earn the trust of our clients and partners, challenge the expected, and turn bold ideas into strategies and campaigns that deliver measurable impact. Here are a few examples.